Voices lost to gun violence call for change.

Studies show that calling our representatives still remains one of the most impactful ways to enact change. But for the thousands of innocent lives lost to guns each year, they've lost the ability to have their voices heard. Using AI technology, we recreated the voices of those tragically killed in shootings in order to have them call our countries representatives, demanding change to our gun laws.

2024 Cannes Lions Bronze x2
Digital Craft, PR

2024 Cannes Lions Shortlist x2
Audio & Radio, Direct

2024 Cannes ACT Responsible 
Curator Selection 

ACT Care Awards
Winner

Apple News Editor's Pick
Best of Apple News

Working with the families of shooting victims all across the country, we used AI technology to perfectly recreate the voices of their children that were killed in shootings. These AI voices are now able to call members of congress and share their stories of how they were shot and killed by guns, as well as demand members of congress to make a change.

The centerpiece of the campaign is TheShotline.Org. On this platform, anyone from around the country can type in their zip code to send one of the AI voice phone calls to their specific representative.

Donald Trump launched his new sneakers at gettrumpsneakers.com just a few days after we launched. So, we bought shoptrumpsneakers.com and made that drive to The Shotline, bringing thousands more to the site, and launching numerous more articles about the campaign.

The Shotline is the first-ever instance of using AI to hammer the phone lines of Congress. We did the unthinkable by bringing back the voices of the dead to make calls that our representatives could no longer ignore.

Select Press

Select Press

Results

170 thousand
calls sent to congress
(and counting)

5.4 billion
organic impressions

46% increase
in gun reform conversation

Client
Change The Ref + March for Our Lives

Role
Associate Creative Director / Creative Lead

Agency
MullenLowe

©2023 Tucker Stosic

[email protected]