Mama Mia, It's a Chizza!

Introducing the KFC Chizza. It's like a pizza, but instead of dough it's a fried chicken. To launch the Chizza we went to the pizza capital of the world, New York City, and opened the world's first Chizzeria. It was an homage to classic NY pizzerias, where fans would have the chance to try the Chizza here first before it launched anywhere else in the country. 

From wall to wall, floor to ceiling, every detail of the Chizzeria was meticulously crafted to give the feeling of an authentic pizzeria that had been in the city since the 70s. 

Through word of mouth alone, the Chizzeria became the hot new location for New Yorkers to check out. With a round the clock line out the door, we completely sold out of Chizzas in a day and a half. 

Select Press

Select Press

Results

2.2 billion
media impressions

334
news articles

Client
Kentucky Fried Chicken

Role
Senior Art Director

Agency
MullenLowe

©2023 Tucker Stosic

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