Jasonnn Derulooo.

Every time Jason Derulo hits another million followers on TikTok he celebrates by creating outrageous food concoctions he's dubbed "Milli Meals." So we hit Jason with a proposal – when he hit his 45 millionth follower, instead of making another Milli Meal for his fans on TikTok to see, why not open a pop up restaurant with Jack in the Box with Milli Meals for his fans to actually EAT. Jason himself helped create the menu based around Jack in the Box staples, but remixed to be as outrageous as the meals he makes on TikTok.

On TV, we showed as Jason and Jack, hanging at Jason's mansion, bainstorming  up the perfect ways to make the Milli Meals famous. 

Exclusively on Uber Eats, we launched a first of it's kind "virtual popup" restaurant where fans could shop the Jason Derulo x Jack in the Box food concotions.

Jason was so excited about the partnership, he even wrote, directed, and edited his own TikTok commercials for us. 

Select Press

Select Press

Results

135 thousand
new TikTok followers in first day

53 million
media impressions

15% increase
in app downloads

15 thousand 
'Milli Meals' sold in first 2 weeks

Client
Jack in the Box

Role
Senior Art Director

Agency
David&Goliath

©2023 Tucker Stosic

[email protected]